Positioning statement

Positioning statement

Brand positioning provides the overall direction for your marketing and communication.The positioning statement lets your target customers know how you stand out from the competition

Positioning statement

  • Who is your product for?

  • What makes you stand out from the competition? This should be a unique and defendable difference

  • What is most important to your customer?

    • It should align with your customer’s interests, fears and desires, not your view of value

  • Can be customer-facing

  • Make it concise, using one or two sentences

“At Nike, we’re committed to creating a better, more sustainable future for our people, planet, and communities through the power of sport.”

“Mailchimp is an all-in-one Marketing Platform for small business. We empower millions of customers around the world to start and grow their businesses with our smart marketing technology, award-winning support, and inspiring content.

“Airhouse helps direct-to-consumer companies get orders from factory to front door. Sync your shop, send inventory, and you’re all set.”