Market positioning canvas
This canvas helps you optimise how you position a product or service offering in the market. It also contains detailed information on how to create a successful brand and build customer loyalty. This is aimed at new organisations and established organisations who need to optimise. Each section has a detailed guide associated with it, which you can find below the canvas. Avoid the “tick-box” mentality of quickly filling in the sections.
Value Proposition - How you describe your product’s value in the market
Vision statement - The aspirational future state for your organisation
Tagline - A very succinct summary of your offering
Benefits messaging - Why people should buy from you
Target Market - The customers you are targeting
Competition - Your direct competition and those you should monitor (Work in progress - this section is not ready)
Brand equity - How your brand is well your brand is understood, how its quality is perceived and how loyal your customers are