Competition
This section will consider direct competitors and those you should monitor. By profiling your competition, you can probe for weaknesses.
Monitoring competitors
It is most important to be aware of direct competition:
Compete for sales with a similar product and target customers
Have a significant market share
Show major market growth
Monitor other competitors that:
May be growing and eventually start to compete with you
May be looking to pivot into your market
Have high levels of innovation that you can copy